About:

The first song I heard was "23". It was so big and so unafraid to be beautiful - what could be the visual analog to that hugeness? I felt that Blonde Redhead had found their own personal way to the ingredients of a popular song - the way nutritionists use proteins, carbohydrates, sugars and vitamins and our bodies can't help but respond. I thought of the elements I use in music videos: a story, an emotion, dancing/movement, a magical transformation. I chose not to compete with the richness of the sound but to explore poverty. What if I only had one element? How could I reduce that element to it's composite parts? Could I reduce that again? If I kept reducing, would I get to the hugeness of the music? Could this be the way to visualize the hope for love and transformation that I feel in the music?
Mike Mills