New To 4AD
02 September 08
4AD are proud to present It Hugs Back, the latest addition to the roster.
For those yet to experience their skewed indie-pop charms, It Hugs Back are a young four-piece from Kent who thankfully plough a different furrow to most new British bands. They make a strangely familiar yet exciting sound, weaving luscious and dreamlike noises with straight-up indie guitar and hazy, almost whispered vocals.
Over the last year or so, It Hugs Back have self-released a series of 7”s (which the label Too Pure then compiled for a limited CD) and have toured the length and breadth of the country. Their first release for 4AD is the jaunty single ‘Work Day’, a slab of summer with a killer accompanying video (as directed by up-and-coming music video director, Martin Davies). It’s available to buy in October and you can watch the video below...
Have a behind the scenes look at the making of by clicking here
They are close to finishing their debut album, which they’ve been recording in their home studio (The Record Room) and it’s set for release on the label in January next year.
Anyone attending Bestival this weekend, can check them out first hand (The Breeders coincidentally are also making an appearance). From there, their next UK tour (with Rod Thomas) kicks off on the 30th of September in London and runs for nearly a month.
5th Sept – Isle of Wight, Bestival
30th Sept - London, The Windmill
1st Oct - London, Start The Bus
3rd Oct - Nottingham, Rosie’s Tea Shop
8th Oct - Dundee, The Doghouse
9th Oct - Glasgow, Captain’s Rest
10th Oct - Carlisle, The Brickyard
11th Oct - Doncaster, Vintage Rock Bar
12th Oct - Cardiff, Clwb Ifor Bach
14th Oct - Oxford, The Jericho Tavern
16th Oct - Guildford, The Boiler Room
21st Oct - Brighton, The Hope
22nd Oct - London, The Borderline
Selected Press Quotes
"Promising, slacker toned dream pop."
Time Out
”A slight nod to My Bloody Valentine and Sonic Youth… (It Hugs Back are) one of my favourite bands.”
Rob Da Bank, Radio 1
"Kent could soon produce it's very own Bright Eyes."
NME
"Cult stardom can't be too far round the corner."
The Fly
“The band’s not afraid to plug in and turn it up, creating a voluptuous rumpus.”
Artrocker
