With the release of Nikki Nack now less than a few weeks away and to coincide with their first show with Arcade Fire tonight, tUnE-yArDs have today premiered the album's first video.
Combining a plethora of different visual elements, from animation to puppetry, dancing, and even a science lesson, 'Water Fountain' is a video every bit as colourful as tUnE-yArDs' music. Directed by Joel Kefali, he writes that "when Merril approached me wanting to make a video with a PeeWee's Playhouse vibe I had to say yes. I'd had plenty of ideas for a kid's show that had been waiting to see the light of day. I didn't want to make a straight homage piece; there are moments of nostalgia in there but the video is our own modern, manic, collage of a kids show. Like many great kids shows I wanted to cram in as many ideas as possible and sneak in the occasional wink to the art world, contemporary and historic. The musical dynamic of 'Water Fountain' lends itself perfectly to the concept and I think this video is best viewed while consuming a big bowl of cereal. Then again, what isn't?"
The video was trailed yesterday with a clip of Franklin the Scientist's Power of the Cosmos lesson. You can watch the teaser here.
Nikki Nack will be released in the week of the 5th May. If you pre-order through iTunes you will get instant downloads of 'Water Fountain' and 'Wait For A Minute'. To pre-order from iTunes click here.
To pre-order from Amazon click here.
You can pre-order the limited vinyl through the tUnE-yArDs webstore here, or through the 4AD Store here.
You can watch the video here, or in the player below:
Director: Joel Kefali
Producer: Ian Blair / John Curtis
Executive Producer: Danielle Hinde
DP: Mishka Kornai
Production Designer: Megan Burns
Animation: Joel Kefali and Robert Wallace
Colorist: Alana Cotton @ Images