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Facing The Other Way Published Today

26th September 2013
Facing The Other Way Published Today

Today sees Facing The Other Way published, the first ever comprehensive history on 4AD.

Written by author Martin Aston, the book extensively covers the label's achievements over the last thirty plus years, focusing on the period when the label was run by founder Ivo Watts-Russell and the music he helped bring to the world but also bringing the reader up to the modern day. Containing interviews with over a hundred people who have been involved with the label in it's time - be it an artist, staff member or fan - Martin managed to gain unparalleled access to pretty much everyone of importance, allowing him to tell the story he felt needed to be told.

Although we have not officially sanctioned this and have had no real involvement in it, we felt this was in good hands with Martin, a long term supporter of the label and a prominent music journalist since the mid-80s. You can read an excellent interview with Martin here.

After nearly two years of exhaustive research, Facing The Other Way weighs in at over 600 pages and is unlike any other label history of it's kind. Published by The Friday Project, the cover has also fittingly been designed by Vaughan Oliver, the man who built 4AD's famed aesthetic, a key player in this story.

The standard hardback edition is out today and can be purchased here, while a deluxe edition is out in a month's time with the book having been split in to two volumes with two CDs of 4AD music from the 80s and 90s as curated by the author himself. The full tracklisting is below. This edition is limited to just 1,000 numbered copies, has different artwork and packaging, with each copy having been signed by both Martin Aston and Vaughan Oliver. You can pre-order your copy now from this site.

4AD: Facing The Other Way

Dif Juz ‘Hu’
The Birthday Party ‘Zoo Music Girl’
Throwing Muses ‘Hate My Way’
Rema-Rema ‘Rema Rema’
Dance Chapter ‘Anonymity’
Matt Johnson ‘Time Again For The Golden Sunset’
Bauhaus ‘Dark Entries’
Xymox ‘No Human Can Drown’
BC Gilbert and G Lewis ‘Barge Calm’
A.R. Kane ‘Sado-Masochism Is A Must’
Cocteau Twins ‘Musette & Drums’
Le Mystère Des Voix Bulgares ‘Schopska Pesen (Diaphonic Chant)’
Richenel ‘L'Esclave Endormi’
Modern English ‘Gathering Dust’
Ultra Vivid Scene ‘Mercy Seat’
In Camera ‘Die Laughing’
Pixies ‘Tony’s Theme’
Colourbox ‘Baby I Love You So’
Xmal Deutschland ‘Geheimnis’
Dead Can Dance ‘In Power We Entrust The Love Advocated’
Pieter Nooten and Michael Brook ‘These Waves’
This Mortal Coil ‘Song To The Siren’

Tarnation ‘Game Of Broken Hearts’
Lush ‘Laura’
Gus Gus ‘Blue Mug’
His Name Is Alive ‘As We Could Ever’
Kristin Hersh ‘Me & My Charms’
Unrest ‘Make Out Club’
The Wolfgang Press ‘Honey Tree’
Tanya Donnelly ‘Mysteries Of The Unexplained’
Frank Black ‘The Vanishing Spies’
Michael Brook ‘Slow Breakdown’
Starry Smooth Hound ‘Coco Crush’
The Hope Blister ‘Dagger’
Heidi Berry ‘Only Human’
Mojave 3 ‘Mercy’
The Breeders ‘New Year’
Pale Saints ‘Hair Shoes’
Cocteau Twins ‘Road, River And Rail’
Red House Painters ‘Take Me Out’
Lisa Gerrard ‘Sanvean (I Am Your Shadow)’
Lisa Germano ‘The Darkest Night Of All’