Next week 4AD will descend on South By Southwest in Austin, Texas, with a number of our artists playing live shows, whilst Cheer Up Charlie's will also be hosting our first official label showcase in five years, in association with Howl.
Several new acts on the roster will be playing multiple shows, with Future Islands marking their SXSW debut with a plethora of shows scheduled for the likes of Pitchfork, Under The Radar, KCRW, SPIN and Spotify and more besides. SOHN returns to Austin for his second appearance at the festival, following his breakout shows last year, to perform at Hype Machine's Hype Hotel for I Guess I'm Floating's showcase. Merchandise will play two shows, including the 4AD Showcase, whilst bEEdEEgEE's only set will also be at Cheer Up Charlie's.
As part of our showcase, we are working closely with Howl who will be broadcasting exclusive interview content and behind the scenes footage both in the run-up to and during the event. On the 12th, Future Islands will be Howling at 6:30pm, followed on the Thursday the 13th by Merchandise at 12:30 pm, and SOHN at 2:30pm. These fall before fan confessions from Cheer Up Charlie's at 8pm and a look around the backstage from the showcase between 10pm and 2am. All interview footage will be available exclusively through Howl, which will allow live-streamed interviews with out artists that you can directly interact and engage with. Ensure that you're following 4AD here to watch, meet the acts and ask them questions. More details are available here.
13th -10:00pm - 4AD Official Showcase, Cheer Up Charlie's
11th - 6:15pm - Spotify Showcase @ Spotify House
12th - 2:25pm - Under The Radar Day Party, Flamingo Cantina
12th - 6:30pm - Live video broadcast on Howl - tune in here
12/13th - 12:00am - KCRW Showcase, Haven
13th - 2:30pm - Pitchfork Day Party, The French Legation Museum
13th - 5:00pm - Hype Machine @ Hype Hotel
13/14th - 1:00am - 4AD Official Showcase, Cheer Up Charlie's
14th - 1:00pm - SPIN Day Party, Stubbs BBQ
13th - 12:30pm - Live video broadcast on Howl - tune in here
13th - 5:30pm - Lax Cruxes
13/14th - 12:00am - 4AD Official Showcase, Cheer Up Charlie's
12/13th - 12:00am - Hype Machine @ Hype Hotel
13th - 2:30pm - Live video broadcast on Howl - tune in here
13th - 11:00pm - 4AD Official Showcase, Cheer Up Charlie's
15th - 1:25pm - Laneway, Holy Mountain
13th - Time TBC- Red Bull Sound Select 4 Days In Austin, The Belmont