This week 4AD is thrilled to celebrate the fourth anniversary of Ariel Pink's landmark record pom pom.

We’re proud to share this short film about the release, and it’s overwhelming impact on popular culture, including memories from the award-winning director and Ariel’s collaborator, Grant Singer, and the head of 4AD Simon Halliday.

To a list of classic double albums that includes The White Album, Physical Graffiti and Selected Ambient Works Volume II, please welcome pom pom.

To celebrate this iconic birthday, you can buy the record at a discounted price from the 4AD Store: http://4ad.co/pompom